Welcome to Second Harvest
– Infrastructure Cultivation
Signage Master Planning
Signage Master Planning is a management approach that works to optimise rather than maximise signage.
Signage and associated Infrastructure Development
Signage Consulting
Signage Management
Signage Based Revenue Streams
Second Harvest was established in 2006 in Cape Town, South Africa. We mainly work with local governments, transit authorities and private companies as lead and specialist sub-consultants in the Middle East, Asia and Africa.
Our Process
Access
Revenue Potential
Aesthetics
Data collection and assessment of current situation including current legislation
Identity
Implementation Plan
Identification and quantification of new revenue creating opportunities
Control
Operational Policy
Operational Objectives
Benchmark against relevant internationally recognized cities/outdoor portfolios
Review
Capacity
Review current advertising contracts and permits. Develop financial plan and forecast
Rest Assured, You or Your Company are Covered
Why Choose Us
Signage Master Planning is the informed identification, selection, design, placement and management of appropriate sign formats for integration into an urban environment. Signage Master Planning balances impact, functionality, safety and revenue generation.
A Signage Master Plan is a comprehensive development and operating solution for regulators and landlords. It covers advertising and commercial signage in the interests of all industry stakeholders and role players.
Better signage placement and format selection
Effective integration of signage and street furniture
Improved signage visibility and street furniture functionality
Complementary communication across all signage formats
Sustainable signage market size and value
Limited damage to property through retrofitting
Reduced signage repetition and clutter
Consistent technical and design standards
Improved wayfinding and accessibility to public amenities
Services
– Master Planning –
Signage Master Planning is the informed identification, selection, design, placement and management of appropriate sign formats for integration into an urban environment. Signage Master Planning balances impact, functionality, safety and revenue generation
– Signage Advisory –
Second Harvest provides specialist Signage Advisory Services for businesses and property owners using or planning to develop advertising and commercial signage. We advise clients on the relevant regulations and their rights relating to signage. We then recommend and assist with an appropriate course of action.
– Research & Reporting –
Second Harvest’s dedication to in-depth and comprehensive research supports our extensive reporting capabilities. We identify, analyse, evaluate and test the latest trends, innovative methodologies and new technologies before putting them into practice.
Mission
Financial Model
Revenue Generation
Projects
Hyderabad International Airport
Design, planning and development of the outdoor advertising signage platform for the new Hyderabad International Airport.
Location: Hyderabad, India
Client: GMR Hyderabad International Airport LTD
Project Value: $US 20 million
Associated Consultants: Vela VKE Consulting Engineers
Kuala Lumpur Street Furniture Project
Design, development, procurement and roll-out of 1300+ signature bus shelters and street furniture items across Kuala Lumpur.
Location: Kuala Lumpur, Malaysia
Client: NOSEA (News Outdoor South East Asia)
Project Value: $US 20 million
Rea Vaya Bus Rapid Transit
The identification, quantification and evaluation of suitable outdoor advertising opportunities for the City of Johannesburg’s newly established BRT system.
Location: Johannesburg, South Africa
Client: City of Johannesburg
Project Value: R300 000
Associated Consultants: Hunter Van Ryneveld
Frequently Asked Questions
Do I need my neighbours’ permission to erect an advertising sign on my property or building?
If you need to enter a neighbour’s property to access a sign for construction, operational or maintenance purposes, or if any of these actions disrupt their business, then you will need their permission.
Can I control the content of what gets displayed on an outdoor advertising sign on my property?
For example a church or school may choose to not have alcohol or gambling associated advertising displayed on a sign on their property.
Will advertising signage add any additional costs or requirements to my daily business operations?
How do I sell advertising space on my building or property?
The more you invest in a sign (i.e. assume the costs associated with design, construction, permitting, sales, flighting, maintenance) the greater your potential revenue share.
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